The unrealized potential within data is immense, hindered by concerns over data liabilities and commercial limits.

In today’s data-driven landscape, brands often find themselves in a dilemma when it comes to sharing their valuable first-party (1P) data in its raw format.

Brands looking to target B2B audiences can now use audience data to more precisely and efficiently meet their goals. However, not all B2B data is created equal.

All of the changes affecting the market today have their roots in the way the ecosystem operated before, which was what lost the trust of consumers in the first place.

As consumer preferences change to incorporate new media and shopping experiences, marketing infrastructure itself must evolve.

Google is introducing Google Ads Data Manager, a tool designed to streamline the handling of first-party customer data for digital marketing efforts in the post cookie world.

When we talk about identity, what we mean is enterprise identity. Every company needs to own its enterprise identity strategy and determine its own identity rules, including how to map different data points back to an individual or a household and how customer data matches are defined across different touchpoints (like email addresses, devices, and website activity).

The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.

To help standardize an industry-wide approach to “media responsibility,” Meta has launched a space on its Meta for Business site where it will update its outlook on content moderation and ad-placement objectives, and allow partners to hold them accountable, according to the company.

Dozens of attorneys general on Tuesday accused Meta Platforms of misleading the public about the “substantial dangers” of Facebook and Instagram, and of violating the federal children's privacy law by collecting data from users under the age of 13.

For many companies, today’s data collaboration landscape offers exciting opportunities to harness valuable insights that drive market advantage. Powered by rapid data clean room adoption, enterprises across industries are moving quickly to launch and expand their data collaboration initiatives.

With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments.

With third-party cookies deprecating on Chrome representing the last remaining third-party signal to fall – and an expiration date looming on the horizon – it’s critical for anyone without a plan in place to begin implementing sustainable solutions.

To better equip financial institutions’ need for faster data, more control and bigger impact throughout the analytics lifecycle, TransUnion (NYSE: TRU) today launched TruIQ™ Data Enrichment.

Acxiom, Salesforce’s Dreamforce 2023 event and its emphasis on AI have me thinking about this rapidly evolving technology and its impact on marketing and us, both as marketers and as consumers.

Adverity, Perfecting your marketing tactics can be challenging if the data isn't accessible.

Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms.