Why consumers take the reins with value exchanges amidst third-party cookie deprecation
Oct. 30, 2023 | By Travis Clinger - LiveRamp
All of the changes affecting the market today have their roots in the way the ecosystem operated before, which was what lost the trust of consumers in the first place.
The ecosystem was not transparent about how consumers’ data was being used. Bad actors took this a step further and began leveraging nefarious practices, some of which continue today.