How to Manage Data Access in Marketing
Sep. 21, 2023 | By Christoph Bodenstein - Adverity
Adverity, Perfecting your marketing tactics can be challenging if the data isn't accessible. A study by Nielsen corroborates this - a sizable 36% of marketers find challenges in acquiring the correct data.
Turn the picture around, and you find the issue of excess data access - when marketing teams unexpectedly have surplus information, including potentially private and sensitive data that isn’t meant for them. It’s crucial to manage data access not only for decisions but also for keeping up with data compliance and privacy.