AI in Marketing: The Good, the Challenges, and Its Impact on Us All
Sept. 15, 2023 | By Neil Plant - Acxiom
Acxiom, Salesforce’s Dreamforce 2023 event and its emphasis on AI have me thinking about this rapidly evolving technology and its impact on marketing and us, both as marketers and as consumers.
AI is shaking things up everywhere. Its ability to turbo-boost data-driven marketing is truly exciting, but it’s not all rainbows and bunnies. Alongside its massive potential, there is room for concern, which we will have to stay mindful of as we all work to embrace this new era.