Meta Promotes Media Responsibility Guidelines On New Mini-Site
Oct. 25, 2023 | By Colin Kirkland - MediaPost
To help standardize an industry-wide approach to “media responsibility,” Meta has launched a space on its Meta for Business site where it will update its outlook on content moderation and ad-placement objectives, and allow partners to hold them accountable, according to the company.
“When we get together to define exactly what media responsibility means, the reality is it’s hard to pin down an industry-standard definition,” wrote Meta in a blog post, adding that the company itself defines it as “the commitment of the entire marketing industry to contribute to a better world through a more accountable, equitable and sustainable advertising ecosystem.”