Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro.

Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital.

Our community of more than 800 million loves using Snapchat to connect with their friends, express themselves and make memories capturing authentically fun content.

LinkedIn is testing a new feature resembling TikTok's short-form video feed, joining platforms like Instagram and Snapchat in embracing this format.

As part of Thursday's unveiling of "IPG Engine" -- tied to a new, first-to-market deal between the holding company and long-time partner Adobe

According to a Bloomberg report, Apple is in talks with Google to incorporate Google's Gemini artificial intelligence engine into the iPhone, potentially introducing new AI-powered features to iOS 18.

In today’s hyper-connected world, Telco companies face unprecedented challenges in managing vast amounts of customer data while striving to deliver seamless experiences across various touchpoints.

If you've tried your hand at creating content with ChatGPT, you're not alone. According to a recent study, 48% of marketers now utilize AI for content generation.

Epsilon has unveiled an enhanced and expanded version of its retail media platform, which it says is the first such offering to couple artificial intelligence and identity in the ad server.

TransUnion (NYSE: TRU) introduced today OneTru™, its new solution enablement platform for managing, governing, analyzing and delivering data and insights.

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy.

Beyond just content generation lies a host of possibilities for Gen AI in addressing marketing challenges. As businesses increasingly leverage generative AI, its potential to support marketers with data discovery, curation, and quality has started to become more apparent.

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality.

This week, Barcelona hosted the Mobile World Congress (MWC), the premier event for the mobile technology ecosystem.

Interpublic Group (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company’s operations.

London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI.

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence.

Generative AI has become a prominent topic of discussion across every department in businesses around the world.

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates.

Generative AI is transforming the business landscape, offering opportunities for Global 2000 companies to streamline operations, enhance productivity, and gain a competitive edge.