IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and Marketers
Feb. 29, 2024 | By IPG
Interpublic Group (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company’s operations.
IPG is the first company to integrate Adobe GenStudio – which enables brands to speed up content ideation, creation, production and activation through generative AI – into its own marketing technology platform.