IPG Forges First-to-Market Partnership with Adobe to Revolutionize Content Creation for Brands and Marketers

Feb. 29, 2024 | By IPG

Interpublic Group (NYSE: IPG) announced a global partnership with Adobe to power content creation and activation across the company’s operations.

IPG is the first company to integrate Adobe GenStudio – which enables brands to speed up content ideation, creation, production and activation through generative AI – into its own marketing technology platform.

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