Verve Appoints Head of AI and 'Relaunches'
March. 11, 2024 | By MrWeb
In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence.
The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural.
According to Preedy: 'One of the best ways of dealing with respondent quality issues is not to have to ask people in the first place. Rather we can use Verve Intelligent Personas, built privately for clients' precise needs, to undertake a whole host of research tasks with high predictivity, saving the humans for the 'good stuff' to really bring insights to life'.