IPG Engine's Next Big Release: An AI Sandbox

March. 1, 2024 | By Joe Mandese - MediaPost

As part of Thursday's unveiling of "IPG Engine" -- tied to a new, first-to-market deal between the holding company and long-time partner Adobe.

Chief Solutions Officer Jayna Kothary and Acxiom General Manager of Cloud and Platform Services Jason Brown briefed "Media 3.0" on the engine's roadmap, including a soon-to-launch "sandbox" for rapid development, testing and deployment of new AI tools and applications, as well as early steps they are taking that could finally lead to the ad industry's long-pursued Holy Grail: an "iterative media mix" aligning audiences, data, creative and content assets with media.

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