Data-Driven Contextual Targeting

March. 14, 2024 | By Zeotap

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy.

This shift has led to a renaissance for contextual targeting, the best of which  offer  a powerful alternative that leverages real-time contextual signals and advanced AI technologies to deliver relevant messages at scale.

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