What Are The Risks and Potential Impact of Gen AI on Marketing?
March. 21, 2024 | By Jessica Cardonick - Adverity
If you've tried your hand at creating content with ChatGPT, you're not alone. According to a recent study, 48% of marketers now utilize AI for content generation.
Despite its impressive content generation capabilities, marketers must look beyond copywriting to unlock the full potential of Generative AI. Gen AI is a hugely powerful tool for marketing — and marketing budgets set to reflect this, with the IDC predicting that Gen AI investments will rise from $16 billion this year to a staggering $143 billion in 2027.