What Are The Risks and Potential Impact of Gen AI on Marketing?

March. 21, 2024 | By Jessica Cardonick - Adverity

If you've tried your hand at creating content with ChatGPT, you're not alone. According to a recent study, 48% of marketers now utilize AI for content generation. 

Despite its impressive content generation capabilities, marketers must look beyond copywriting to unlock the full potential of Generative AI. Gen AI is a hugely powerful tool for marketing — and marketing budgets set to reflect this, with the IDC predicting that Gen AI investments will rise from $16 billion this year to a staggering $143 billion in 2027.

More…

Previous
Previous

How CDPs can benefit Telco companies: Zeotap CDP and Virgin Media O2 Success Story

Next
Next

TransUnion Report Indicates Suspected Digital Fraud in Nearly 14% of All Newly Created Global Digital Accounts in 2023