Proximic to Provide Contextual Analysis for Epsilon
March. 13, 2024 | By MrWeb
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality.
Rachael Churchill, SVP of Quality & Operations at Epsilon, adds: 'We're excited to see our relationship grow with Comscore as a longstanding Publicis partner as we work together to enhance cross-screen ad quality for our global client base'.