How To Get Started Using Gen AI To Solve Marketing Challenges
March. 14, 2024 | By Jessica Cardonick - Adverity
Beyond just content generation lies a host of possibilities for Gen AI in addressing marketing challenges. As businesses increasingly leverage generative AI, its potential to support marketers with data discovery, curation, and quality has started to become more apparent.
Gen AI holds promise across crucial marketing domains outside of content generation, including buyer engagement, employee productivity, and data analysis. From enhancing customer experiences with personalized chatbots to streamlining email campaigns, its applications are diverse.