Buckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023 was crazy to watch, just wait until you see the changes these technologies will bring in 2024.

Google has raised the AI stakes with the introduction of Gemini, an artificial intelligence (AI) model claiming to redefine problem-solving through advanced reasoning capabilities.

At the core of AI's capabilities lies Generative AI, where Machine Learning Models create novel information based on user prompts.

Sustainable CX is the fifth customer experience trend examined in our new report ‘Where AI and Marketing Collide: 2024 CX Predictions’. For some people this might be a bit of a puzzle. There’s an intuitive link between sustainability and energy use, product design, or packaging…but CX?

Over the last two years, I made marketing predictions like the QR Code would rise again, everything would be an ad network, physical and digital spaces would unite into a physical world.

Personalization is big business.

Google has rolled out a substantial upgrade to its Bard AI chatbot giving it the ability to comprehend and respond to specific inquiries about the content of YouTube videos.

Speaking at the recent UK AI Safety Summit, Musk, despite launching his hyper-intelligent AI business, X.ai, issued warnings about advanced technology potentially replacing all human jobs.

As AI hype and excitement sweep through the marketing and technology industries, many are posing important questions about AI’s capabilities and applications.

ChatGPT celebrated its first anniversary this week, marking a transformative year in the field of artificial intelligence.

Proactive customer service in the digital realm isn’t new. It’s already table stakes for most B2C enterprises.

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

Deloitte estimates that the Generative AI market is set to double every two years for the next decade, while McKinsey suggests that generative AI could increase marketing productivity with a value between 5% and 15% of total marketing spending annually.

I think attention has always been the only real estate that matters. The world is always at odds about who is going to have the most influence.

Shoppable advertising is part of the wider social commerce trend which, according to McKinsey, will have a global market value in excess of $2 trillion by 2025. That’s trillion.

A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled contextually targeted ads can change that.

Rohit Ahuja, Director of Enterprise Advertising and Measurement Science at American Express, joined me on stage to discuss how marketers can better use their data to cut through the noise in a competitive market.

Humane, a Silicon Valley startup founded by former Apple designers Imran Chaudhri and Bethany Bongiorno, has unveiled its first product, the ‘AI Pin’.

Set up by the global Unilever Operations Data and Analytics team, the lab is built on a hybrid model where Unilever employees will work in collaboration with academics, start-ups and industry leaders on a variety of AI research projects.

By now, you’ve probably had a go at drafting up some content with ChatGPT. In fact, according to one study, 48% of marketers are now using AI to assist with generating content.