6 Data Challenges That Generative AI Could Help Solve for Marketers
Nov. 9, 2023 | By Irina Prevalova - Adverity
By now, you’ve probably had a go at drafting up some content with ChatGPT. In fact, according to one study, 48% of marketers are now using AI to assist with generating content.
While its capabilities are impressive, it’s important that marketers don’t become blinkered. The full potential for this powerful tool goes far beyond copywriting. There’s still a large part of the marketing workflow where the potential for using generative AI is largely untapped: managing marketing data.