In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.

As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging.

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.

As signal loss has reshaped the digital ad industry, we continue to invest in offering our partners the latest privacy-centric signal solutions to help deliver relevant ads that drive valuable business outcomes.

In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever.

YouTube is introducing new shopping features that enable creators to curate shoppable collections, plan videos more effectively, and monetize older content swiftly to increase product discovery and encourage more purchases within the app.

Zeotap CDP’s real-time journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity to listen even more closely to customer actions and respond promptly.

Cookies have helped marketers understand more about what their customers are interested in and in the market for.

In the ever-evolving landscape of digital advertising, the role of first-party data has become increasingly paramount.

Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes.

Is anyone else sick of reading emails and blogs that are clearly written by ChatGPT yet? Gen AI is one of the most powerful tools to hit the world of marketing, but confining it to content creation is like using a state-of-the-art surgical robot to butter bread.

Meta, Facebook's parent company, has announced the launch of an updated mobile video player, introducing a vertical-first approach reminiscent of TikTok.

Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments.

Marketing agility and adaptability are more critical than ever, with organizations grappling with evolving customer behaviors, stronger privacy regulations, emerging technologies, and fading digital signals.

Market research. Where every data point holds the potential to shape strategic decisions, businesses with advanced knowledge understand that market research isn’t just about collecting data; it’s about extracting actionable insights that drive strategic excellence.

Brands often know who their obvious audiences are. If a brand sells children’s books, marketing to families with kids is a pretty safe bet.

Full-time cognitive psychologists in AnalyticsIQ’s research department have been working to determine the best ways to improve performance with each targeted ad, especially since cookies have begun to disappear as targeting options.

In a landmark move, Abu Dhabi-based International Holding Company (IHC), the global diversified multi-sector investment company, has announced the creation of a new Board Observer position for an “Artificial Intelligence (AI) Observer”, named “Aiden Insight”.

In today's rapidly evolving advertising landscape, it's essential to understand the fundamentals of digital marketing and how it compares to traditional advertising.

Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns.