IAS and Snap in Brand Safety Deal
March. 26, 2024 | By MrWeb
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns.
Patrick Harris, Snap's President of Americas says the deal offers Snapchat advertisers 'an additional layer of brand safety and suitability', and adds: 'We've built safety into the fundamental architecture of our platform and are dedicated to providing our community and partners a healthy and safe experience. We look forward to continuing to invest in products and partnerships across the brand safety ecosystem'.