A Real-World Look at How Brands are Achieving Success in a Cookieless World

April, 2024 | By Trent Lloyd - Eyeota

As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging. 

Contrary to industry doomsday prophecies, the demise of third-party cookies will not lead to the demise of data-driven advertising. Quite the opposite, in fact. Brands that are embracing the move to a cookieless ecosystem are finding approaches and tools that are capable of driving campaign results well beyond what they’d come to expect in a cookie-centric digital ecosystem. 

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