A Real-World Look at How Brands are Achieving Success in a Cookieless World
April, 2024 | By Trent Lloyd - Eyeota
As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging.
Contrary to industry doomsday prophecies, the demise of third-party cookies will not lead to the demise of data-driven advertising. Quite the opposite, in fact. Brands that are embracing the move to a cookieless ecosystem are finding approaches and tools that are capable of driving campaign results well beyond what they’d come to expect in a cookie-centric digital ecosystem.