How Zeotap CDP helped VMO2 with an effortless audience segmentation for an efficient suppression
April. 10, 2024 | By Zeotap
Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes.
They wanted to improve the paid acquisition strategy by suppressing their existing customers who already purchased, or customers who cannot purchase) from their campaigns. Additionally, they wanted to efficiently use the Ad spend in acquiring new customers, upselling and cross-selling to existing customers. In this blog, we will delve into how Virgin Media O2 worked closely with Zeotap CDP to identify the right audiences to target, by suppressing the existing customers from its media campaigns.