Facebook's Vertical Video Upgrade

April. 5, 2024 | By Mindshare

Meta, Facebook's parent company, has announced the launch of an updated mobile video player, introducing a vertical-first approach reminiscent of TikTok.

This revamped player aims to provide a more seamless and immersive viewing experience for users engaging with various video formats on the platform.

Under the new design, Facebook’s Reels, Facebook Live, and long-form videos will default to a full-screen portrait-oriented format. This move aims to provide a consistent and immersive viewing experience across all video lengths and types. The rollout will begin on iOS and Android devices in the United States and Canada, with a global expansion planned in the coming months.

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