Psychologists Find A New Way To Analyze Behavior And Target Ads
April. 9, 2024 | By Laurie Sullivan - MediaPost
Full-time cognitive psychologists in AnalyticsIQ’s research department have been working to determine the best ways to improve performance with each targeted ad, especially since cookies have begun to disappear as targeting options.
“We try to solve for unique and unknown consumer behavior and characteristics with help from a panel of consumers -- about 4 million -- by deploying surveys monthly,” says Travis Meeks, vice president of marketing at AnalyticsIQ, a third-party marketing data provider.