YouTube Introduces Shopping Collections and More

April. 12, 2024 | By Mindshare

YouTube is introducing new shopping features that enable creators to curate shoppable collections, plan videos more effectively, and monetize older content swiftly to increase product discovery and encourage more purchases within the app.

One of these features, "Shopping Collections," allows creators to handpick products from their favourite brands, organized around specific themes like everyday makeup or capsule wardrobes. These collections seamlessly integrate into the creator's product list, Store tab, and video descriptions, enhancing viewer access to featured items.

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