Mitigating Signal Loss with Snapchat
April. 9, 2024 | By Snapchat
As signal loss has reshaped the digital ad industry, we continue to invest in offering our partners the latest privacy-centric signal solutions to help deliver relevant ads that drive valuable business outcomes.
Today we announced a new partnership and integration with Snowflake in which Snap will serve as a key mobile platform partner for Snowflake’s Marketing Data Cloud. The upcoming integration will feature Privacy Enhancing Technologies (PETs), including Snowflake Data Clean Rooms, to bring advertisers encrypted, privacy-safe, and effective ad solutions and signal measurement.