Pet-fect Marketing: Strategies to Reach Pet Owners and Grow Your Business

April. 5, 2024 | By Joshua Sukraw - Acxiom

Brands often know who their obvious audiences are. If a brand sells children’s books, marketing to families with kids is a pretty safe bet.

Sometimes finding a group adjacent to who a brand would normally seek can reap equal results, bringing in a whole new group of customers and growing their business. 

There’s one demographic just waiting for the opportunity to unleash a world of opportunities – pet owners! 

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