Why Now is the Time for Marketers to Tackle Cookie Deprecation

April. 11, 2024 | By Scarlett Burks - Acxiom

Cookies have helped marketers understand more about what their customers are interested in and in the market for.

Your brand’s first-party data is incredibly valuable. But some things are hard to glean simply from your direct customer interactions, so if you rely on first-party data alone you’ll be left with gaps in your customer understanding. It then becomes challenging to uncover characteristic patterns and transform them into look-alike or adjacent prospects to grow your audience.

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