Marketing agility and adaptability are more critical than ever, with organizations grappling with evolving customer behaviors, stronger privacy regulations, emerging technologies, and fading digital signals.

A Kantar and Realeyes study of 200,000 recent survey sessions bought from the top three panel providers found some distressing statistics about survey panel fraud.

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear agencies struggle with time and time again.

With the impending deprecation of third-party cookies and the necessary shift towards a thirst-party-data strategy, businesses should start shifting from a Data Management Platform (DMP) to Customer Data Platform (CDP).

For years, our industry has been talking about finding trustworthy, reliable, and validated solutions for a cookieless world.

Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often pitted against one another in a CDP vs DMP standoff. Some marketers presume that it is an either-or scenario: they must pick one at the expense of the other because it’s needless or impossible to use both.

As the digital advertising landscape undergoes significant changes with the impending depreciation of third-party cookies, marketers are seeking innovative strategies to maintain effectiveness while respecting user privacy.

Third-party cookie deprecation in Chrome is underway, and advertisers and publishers alike are looking to shore up their data-driven marketing strategies in a sustainable and effective way. One thing is certain: The end of third-party cookies does not mean the end of data-driven advertising.

Two years ago, I made the switch to an electric car. Like many, I had been eyeing the EV market with a mix of curiosity and skepticism. The early models of EVs seemed to carry more burdens than benefits: limited range and sparse charging stations made them seem overly inconvenient.

Today, TransUnion (NYSE: TRU) announced a partnership between its marketing solutions line, TruAudience®, and Samooha, by Snowflake, a native data clean room solution on Snowflake.

The conversation around cookie deprecation can feel like Groundhog Day. While many of us have grown tired of seeing endless photos of cookies on our LinkedIn feeds, keeping this discussion alive has been essential.

In an era where survey results fuel $1 trillion in business decisions, ensuring the integrity of survey data is incredibly important.

the leader in commercial analytics, today announced it has achieved ISO 27001 (ISO/IEC 27001) certification for the Information Security Management Systems (ISMS) for its entire enterprise

Advertising is often described as matchmaking. Brands have target audiences they're constantly trying to reach with engaging messages. The name of the game, in marketing as in dating, is to find a good match.

In 2024, advertising personalization is poised to undergo transformative changes as the industry adapts to evolving consumer expectations and privacy considerations. One significant shift will be the accelerated adoption of privacy-centric personalization methods.

As a global information and insights company, data privacy is central to the work we do at TransUnion. But as technology and the data privacy landscapes continue to evolve, businesses and solutions need to evolve as well.

If there’s one thing about the 2024 Consumer Electronics Show (CES) upon which most everyone can agree, it’s that 2024 was the year of artificial intelligence (AI).

Why Retail Media is so important for successful targeted advertisement strategy in a privacy-focused era?

Four years ago, we were among the first to celebrate Google's decision to phase out third-party cookies in Chrome because we knew they were always an incomplete and unreliable surrogate for real consumers, and we were more than ready for advertisers to stop pursuing scale at the expense of privacy.

Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies.