How To Choose Your Agency's Data Pipeline Architecture: 4 Common Setups

March. 27, 2024 | By Nick Causton - Adverity

If you work in a marketing agency, then finding the time to understand and implement efficient data tools and architecture can be tricky. It’s one of the things we hear agencies struggle with time and time again.

The most ambitious agency marketers have a dizzying amount of spinning plates on the go at any given time, and sometimes that means data ops get put on the back burner. However, with clients increasingly demanding a data-driven approach, streamlining the way you manage all your clients across your data stack is critical for effective client reporting

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A Journey from Big Data to Small Data. How to Use Customer Behaviors to Drive an Omnichannel Experience