Eye on 2024: How Advertisers Can Survive in a Cookieless World
March, 2024 | By Marc Fanelli - Eyeota
For years, our industry has been talking about finding trustworthy, reliable, and validated solutions for a cookieless world.
Tremendous progress has been made, and the network of solutions that is now available will be capable of helping brands and agencies continue to target and measure their campaigns across channels. However, that doesn’t mean marketers have had the time and space to test, learn, and implement at the level needed to seamlessly bridge the gap.