Panels are Failing to Combat Fraud Effectively
March. 21, 2024 | By Keith O'Brien - Realeyes
A Kantar and Realeyes study of 200,000 recent survey sessions bought from the top three panel providers found some distressing statistics about survey panel fraud.
For example, 27% of normal surveys contain over 20% duplicate users, with the duplication rate exploding to 153% for very large studies. In addition, 33% of surveys that pass current quality checks are bots or misreported demographics. In our first port, we identified the incentives for fraud. So, if it’s increasing, what are panels doing about it?