To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets.

Evidence that data-driven companies deliver better business performance continues to build, with companies such as Google, Facebook, Tesla, Walmart, and Amazon demonstrating the transformative power of a well-implemented, mature data strategy.

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire. I have been with Playwire for 15 years, where I have either founded or managed our Yield Ops, Ad Ops, and Publisher Management teams.

The unrealized potential within data is immense, hindered by concerns over data liabilities and commercial limits.

I’m Nathan Thomas, SVP of Data Sales & Strategy at Playwire.

Our journey to create our new interface had one simple goal: to make your experience even better. But we didn’t stop there. Our team has been working hard to keep improving.

It’s easy to measure the performance of an individual digital channel because the channel comes with built-in features that demonstrate its value (e.g., metrics like reach, impressions, and frequency).

TransUnion (NYSE: TRU) (the “Company”) today announced the next step in its ongoing, multi-year transformation effort to optimize its operating model and advance its market-leading technology.

The advertising landscape is rapidly evolving, and one thing is becoming clear - collaboration is now more critical than ever.

In simple terms, this describes the process of bringing all your disparate data sources together in one centralized location and transforming data so it can easily be compared and analyzed.

Meta has introduced several new creator tools to enhance the content creation and management experience on its Facebook platform.

Worldwide ecommerce sales growth will accelerate this year and next.

Golden rules are essentially a set of best practice guidelines for the set up of media campaigns and the measurement of delivery and performance.

The term ‘digital transformation’ has been so misused, it’s tempting to reject it altogether. So, let’s be clear. What is it?

Brands looking to reach holiday shoppers this year need access to high-quality audience data.

As a result, important insights may be overlooked, and decision-making can often be delayed.

As consumer preferences change to incorporate new media and shopping experiences, marketing infrastructure itself must evolve.

Having high-quality data you can rely on helps you foster a data-driven culture within your organization. This leads to better collaboration, decision-making, and business performance - enabling your teams to optimize more effectively, identify new opportunities, and stay ahead of the competition.

With the end of third-party cookies approaching and data fragmentation increasing, the ecosystem has recognized that a new level of data collaboration is required to more deeply understand their consumers and media investments.