Meta’s new creator tools, AI is word of the year and more
Nov. 3, 2023 | By Mindshare
Meta has introduced several new creator tools to enhance the content creation and management experience on its Facebook platform.
One of the prominent new features is the Reels A/B testing tool, allowing creators to test up to four different captions or thumbnails for a single video. These variations are shown to separate audience groups for 30 minutes, with the version receiving the most plays becoming the default unless changed. This tool aims to optimize content performance and is currently available on mobile, with the potential for AI-driven caption and thumbnail generation in the future.