The Audience Targeting Playbook: Winning Black Friday and Cyber Monday with Quality Audience Data
Nov, 2023 | By Zelda Gillespie - Eyeota
Worldwide ecommerce sales growth will accelerate this year and next.
In 2024, these sales will cross the $6 trillion mark, representing more than one-fifth of total retail sales—and a tremendous portion of those sales will come during year-end mega-shopping events like Black Friday and Cyber Monday.
For brands and agencies looking to improve year-end sales initiatives, quality audience data plays a pivotal role in the success of Black Friday and Cyber Monday initiatives worldwide. These high-stakes shopping events are characterized by fierce competition, and having accurate and relevant audience data can make all the difference.