The true meaning of data clean room interoperability
Oct. 31, 2023 | By Nick Henthorn - InfoSum
The advertising landscape is rapidly evolving, and one thing is becoming clear - collaboration is now more critical than ever.
However, collaboration can be complex in a world where businesses have fundamentally different technology and data stacks. This complexity is compounded by the skills gap in the industry, with some organizations having advanced data science resources while others rely solely on marketing expertise.