Data-led creativity has been discussed for years but is reaching a critical inflection point. There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity.

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing.

Our news feeds are inundated daily with stories around the declining state of global warming.

Artificial intelligence is coming for the newsroom. German newspaper Bild – the highest selling tabloid in Europe – has said that it expects to make cuts to its editorial staff “due to the opportunities of artificial intelligence”.

When Lenses arrived in 2015, augmented reality (AR) technology brought magic to life before our eyes, revolutionizing what we thought was possible.

Amidst the dynamic landscape of digital advertising, the ability to activate the mos t effective data has become paramount for maximising campaign value and driving success.

The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences.

In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.

As the transition away from third-party cookies in Chrome gains momentum, both advertisers and publishers are actively seeking sustainable and effective ways to fortify their data-driven strategies. Already, we see that success stories are emerging.

Modern marketers often find themselves in an unenviable position, being overwhelmed by data, yet under pressure to make speedy optimization decisions.

As signal loss has reshaped the digital ad industry, we continue to invest in offering our partners the latest privacy-centric signal solutions to help deliver relevant ads that drive valuable business outcomes.

In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever.

YouTube is introducing new shopping features that enable creators to curate shoppable collections, plan videos more effectively, and monetize older content swiftly to increase product discovery and encourage more purchases within the app.

Zeotap CDP’s real-time journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity to listen even more closely to customer actions and respond promptly.

Cookies have helped marketers understand more about what their customers are interested in and in the market for.

In the ever-evolving landscape of digital advertising, the role of first-party data has become increasingly paramount.

Virgin Media O2, was faced with the challenge of irrelevant customer targeting in digital ad campaigns that led to budget wastage that negatively impacted business outcomes.

Is anyone else sick of reading emails and blogs that are clearly written by ChatGPT yet? Gen AI is one of the most powerful tools to hit the world of marketing, but confining it to content creation is like using a state-of-the-art surgical robot to butter bread.

Meta, Facebook's parent company, has announced the launch of an updated mobile video player, introducing a vertical-first approach reminiscent of TikTok.

Understanding your audience’s unique interests, affinities, and preferences is a nearly impossible task, requiring marketers to piece together data from various sources, tactics, and even departments.