What a Cookieless Future Means for Your Digital Advertising Strategy and Steps to Future-Proof It
April, 2024 | By Dynata
The digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by the second half of 2024 heralds a new era of privacy-first online experiences.
This evolution, largely driven by growing privacy concerns and regulatory pressures, is nudging the industry towards more ethical practices that prioritize user consent and leverage first-party data.