Smart Data News
Accenture Buys Unlimited Group
London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.
Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights
Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints.