Ipsos iris Adds YouTube Data
April. 22, 2024 | By MrWeb
Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform.
UKOM CEO Ian Dowds adds: 'UKOM is proud to collaborate with Google and Ipsos to deliver this breakdown by organisation in the iris data for YouTube. It is a great example of UKOM's flexible approach towards endorsing what the industry is calling for: trusted, transparent and robust data at an increasingly granular level'.