Future-proof your B2B marketing: The ultimate data checklist for 2024
Dec. 4, 2024 | By Eyeota
Entering a cookieless marketing world in 2024 will present challenges to brands across industries and B2B marketers are no exception.
In fact, given the ongoing digital transformation requirements of most brands in the B2B world, the loss of cookies in the data space could be particularly impactful for those brands that haven’t evolved their approaches and data sources.