Attention is All About Delivering Value
Jan. 18, 2024 | By Keith O'Brien - Realeyes
As attention matures, advertisers are looking to their media partners to help them navigate this landscape.
Parvati Vaish, SVP, Director of Analytics at Havas Media Network, shared Havas’ approach to attention, the importance of connecting creative and media attention, and why those just starting out should focus on testing and learning.