Upsiide is an innovation insights platform in which you can test ideas for products, claims, packaging, and much more.

It’s safe to say it’s been a rocky year. With the broadcast year kicked off, we are hitting crunch time as the holidays and End of Year creep up on us.

At fast food chain McDonald's, former VP Global Insights and Analytics Michelle Gansle has been promoted to Chief Data and Analytics Officer.

Tech businesses often hold an abundance of data that could help unlock digital transformation and data-driven insights to fuel business growth. And Software as a Service (Saas) companies are no exception.

To create truly relevant and competitive campaigns, marketers need at-their-fingertips access to current data-driven insights on their audience and markets.

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer.

Roblox is currently testing a new functionality that allows brands to showcase in-game video advertisements directly linked to their experiences on the platform.

Using a combination of different AI platforms, a global ‘Promptathon’ is taking place across 86 markets and 116 offices in 6 continents, exploring the power that AI has to revolutionise how we deliver growth for our clients.

All of the changes affecting the market today have their roots in the way the ecosystem operated before, which was what lost the trust of consumers in the first place.

Leading-edge technology is elevating marketing teams’ customer-facing and back-office operations, with facilities such as real-time insights and prescriptive data analytics gaining traction as use cases proliferate.

As a result, important insights may be overlooked, and decision-making can often be delayed.

The Coca-Cola Company was pivoting away from surveying consumers in the traditional pre/post method to more real time feedback.

For many companies, today’s data collaboration landscape offers exciting opportunities to harness valuable insights that drive market advantage. Powered by rapid data clean room adoption, enterprises across industries are moving quickly to launch and expand their data collaboration initiatives.

Drawing from years of experience working closely with our clients, we distil invaluable insights into navigating the implementation of a Customer Data Platform (CDP).

The incorporation of artificial intelligence (AI) in marketing has stirred up excitement, largely due to its capacity to facilitate creative personalization at scale and extract valuable insights from vast amounts of data.

Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints.

Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms.

In the run-up to IFA, one of the leading global events for Consumer Tech and Durables (T&D), GfK expert, Jan Lorbach, reveals the latest findings, developments, and trends impacting Consumer Electronics (CE).