How Data Transformation Enhances Insights for SaaS Marketers
Nov. 23, 2023 | By Irina Prevalova - Adverity
Tech businesses often hold an abundance of data that could help unlock digital transformation and data-driven insights to fuel business growth. And Software as a Service (Saas) companies are no exception.
Yet, in many cases, this data isn’t utilized effectively or to its fullest potential.
Many SaaS marketing teams have data isolated within different teams or departments across the business, with no consistency in how data is managed or analyzed.