Marketing’s emerging optimism in Europe
Oct. 31, 2023 | By GFK
Leading-edge technology is elevating marketing teams’ customer-facing and back-office operations, with facilities such as real-time insights and prescriptive data analytics gaining traction as use cases proliferate.
Market leaders have adjusted by investing in digital-first activations and campaigns. This strategy builds closer connections with consumers in the virtual arenas they increasingly inhabit. It also offers better customer experiences that deliver long-term value. These can be further optimized through data insights and generative AI that underpin greater personalization and automation.