The explosion of mainstream access to generative AI tools has led to a lot of discussion as to how AI can be used to assist in market research, such as summarizing themes from large amounts of open-ended responses or identifying high-level trends in survey data (e.g., Kieser, 2023).

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Fraud remains a major problem for the market research industry, with organized networks employing sophisticated technologies to emulate people and devices and evade security checks. Given Cint’s global footprint, we see and block these attacks daily.

The Spacetop is anything but an ordinary laptop. One thing is missing: the monitor. It only exists "virtually". The screen is displayed in the field of vision of AR glasses using augmented reality (AR).

In 2023, AI took over marketing conversations. In 2024, it will take over marketing executions.

The notion of harnessing quantum mechanics to solve problems that are beyond the reach of digital computers has tantalized the tech sector for so long that many companies assume it remains a distant reality. In fact, quantum computing’s inflection point may be just around the corner.

In the ever-evolving landscape of marketing, Generative AI (Gen AI) tools like ChatGPT have been a hot topic.

January 28 is a day when businesses and individuals alike reflect on, and take action to protect privacy and data. With artificial intelligence (AI) dominating the marketing and technology stage, I think it’s critical to address AI as it relates to data privacy.

2023 has seen the rise of new innovative technologies, as moves towards consumer privacy continue to build momentum.

Google has introduced two updates aimed at enhancing the search experience for users: ‘Circle to Search’ and ‘AI-Multisearch.’

Meta CEO Mark Zuckerberg has announced the company's next steps toward investing in artificial intelligence -- highlighting plans to open-source the emerging technology, build an infrastructure, fuse the company's two leading AI research groups, and connect Meta's efforts to its ongoing metaverse development vision.

“Yes, I guess let's consider our times as the post-COVID times, right? We’re faced with turmoil in the economy, and in household budgets, and most industries aim to give the best value at the best price while doing responsible marketing.

The healthcare industry will never be the same. New data and technologies enabling telehealth services and remote monitoring programs are revolutionizing patient care, while personalized medicine based on advances in genomics and biology is at long last becoming a reality.

This week, OpenAI launched the GPT Store, an online marketplace enabling users to share their own chatbots, developed using OpenAI's language models.

Listening to Executive Vice President and CMO of Nationwide Mutual Insurance Company Ramon Jones describe business, one might think that collaboration will become this year's mighty buzzword.

Daily healthtech pioneer Baracoda today unveiled BMind, the world’s first AI-powered smart mirror for mental wellness, acting as a health companion capable of identifying mood and helping manage stress.

From policy changes to the demise of the cookie, we’re only a few days into 2024 and the advertising industry is already undergoing transformation.

If Taylor Swift took up the greatest amount of air space and attention in pop culture this year; the rise of artificial intelligence (AI) – and its impact on jobs – took up the greatest amount of air space and attention in professional settings.

“What do you know about…?” Anyone who turns to a chatbot starts with a question or instruction. An answer follows. Depending on the case, the dialogue has already ended, but a real conversation can also develop. The system gets its answers from the Internet or from databases that have been approved for use.

Upsiide is an innovation insights platform in which you can test ideas for products, claims, packaging, and much more.