Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S.

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'.

IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward.

RAPP, Wait. What’s that sound? It’s the collective clutching of pearls of thousands of advertising and marketing professionals as they contemplate whether AI will negatively disrupt their livelihoods.

Adverity, Modern data management can be complex.

To better equip financial institutions’ need for faster data, more control and bigger impact throughout the analytics lifecycle, TransUnion (NYSE: TRU) today launched TruIQ™ Data Enrichment.

Acxiom, It’s easy to look at any emerging generation and assume it’s just a younger version of what came before – perhaps with different hair styles, inexplicable music tastes, or questionable fashion sense.

Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.

Acxiom, Salesforce’s Dreamforce 2023 event and its emphasis on AI have me thinking about this rapidly evolving technology and its impact on marketing and us, both as marketers and as consumers.

Insights across target audiences and customer groups can come from a variety of sources including CRM, surveys, or purchase data. And while the insights from these sources are valuable, they come with their constraints.

Adverity, Perfecting your marketing tactics can be challenging if the data isn't accessible.

Data algorithms are always at work gathering information about users’ online activities across the various social networking platforms.

In the run-up to IFA, one of the leading global events for Consumer Tech and Durables (T&D), GfK expert, Jan Lorbach, reveals the latest findings, developments, and trends impacting Consumer Electronics (CE).