X To Sell Programmatic Ads Via Google

Sep. 15, 2023 | By Mindshare

Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.

To try to reverse the decline, earlier this year the company shifted from exclusively selling its inventory through its proprietary online ad manager, to adopting programmatic ad trading. Inmobi was the first partner to offer advertisers the ability to buy inventory on X in May this year.

Google has now joined InMobi, with X using Google Ad Manager, the programmatic ad platform for publishers, to include its home news feed inventory in online auctions.

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