Service design: a necessity for human-centered marketing
Sep. 19, 2023 |By Yueh Fang Feng and Angela Campbell - RAPP
RAPP, Wait. What’s that sound? It’s the collective clutching of pearls of thousands of advertising and marketing professionals as they contemplate whether AI will negatively disrupt their livelihoods.
The debates will continue for some time, no doubt, along with strategies for adapting and harnessing this impressively powerful technology.
While we lament or welcome the rise of AI, there is another topic that rarely grabs the spotlight but should also have a prominent placement in our futurist discussions and marketing strategies. This dialogue focuses on a human-centered discipline that lies at the opposite end of our technology-driven anxieties: service design.
Businesses hoping to deliver great products, services, and experiences should look no further than service design. What is service design exactly? Service design is a discipline that considers all touchpoints along the user journey and then designs every aspect around it.