KINESSO, Matterkind And Reprise Come Together To Form New Unified Entity
Sep. 21, 2023 | By Kinesso
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward.
The new entity is poised for accelerated growth through the integration of three powerhouse brands: KINESSO, Reprise, and Matterkind, now living under the KINESSO banner within IPG Mediabrands.
By the year 2025, the media landscape is set for a profound and irreversible transformation. Three significant trends will shape this evolution. First, 75% of all media will undergo a radical shift towards automation and AI-driven optimization, revolutionizing the way content is created and delivered (Source: Digitalization Concepts – Case Studies: AI-Artificial Intelligence”).