Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
Sep. 20, 2023 | By Jon Lafayette - Nielsen
Nielsen, Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S. Joint Industry Committee (JIC) set up by media companies to set modern standards for audience measurement in a multiplatform environment.
The conditional certification means the three companies were judged to be transactable in the first part of the JIC’s analysis.
The certification might give the executives who oversee measurement decisions another reason to hire one of Nielsen’s rivals, setting up a future in which buyers and sellers can choose from multiple ad currencies when transacting.