Why Brands Should Be Paying Closer Attention to Gen Z
Sep. 22, 2023 | By Larry Bevens - Acxiom
Acxiom, It’s easy to look at any emerging generation and assume it’s just a younger version of what came before – perhaps with different hair styles, inexplicable music tastes, or questionable fashion sense.
However, with Gen Zs there’s been a step change. They’ve been born into a completely different world – a digital world of endless complexity and contradiction. They’re growing up with the expectation of seamless, digital-first experiences tailored to the individual. With zero tolerance for substandard experiences, Gen Zs may give brands only one shot at engaging them.