What is Data Enrichment and Why is it Important?
Dec. 8, 2023 | By Irina Prevalova - Adverity
One of the biggest challenges that many modern marketers face is trying to make sense of marketing performance data that is stuck in silos across multiple different platforms.
A study we conducted in 2022 found that 99% of marketing teams were managing data from more than 10 sources, which was a significant contributor to many CMOs feeling overwhelmed by their data.